Privacy built for measurable, responsible growth.

Privacy, attribution data and business inquiry handling

TrackNova is a performance marketing infrastructure platform. We provide click tracking, conversion measurement, postback monitoring, reporting, lead routing, partner operations and traffic-quality workflows for authorized customers.

1. Who we are and what this policy covers

TrackNova is a product and brand operated by Averionyx Systems LLP. This Privacy Policy applies to the TrackNova website at tracknova.in, TrackNova tracking endpoints, campaign measurement services, platform interactions and related support or business communications.

2. Our role: customer-directed processing

For campaign and attribution data processed on a customer’s instructions, TrackNova generally acts as a data processor; under India’s Digital Personal Data Protection Act, 2023 (DPDP Act), the customer generally acts as the Data Fiduciary for that campaign. The customer determines the campaign purposes, the data collected, required notices and consent, and applicable retention instructions. TrackNova processes that data as described in the customer agreement and applicable law.

For our own website, account administration, sales, support, security and legal records, Averionyx Systems LLP determines the purposes and means of processing. Where the DPDP Act applies, we act as the Data Fiduciary for that information; under other applicable laws, we may be the controller or business responsible for it.

Customers and partners remain responsible for providing appropriate notices, obtaining any consent required by law, using lawful campaign destinations and ensuring that data sent to TrackNova is collected and shared lawfully.

3. Information we collect or process

Website and business communications

When you contact us or request a demonstration, we may receive your name, business email address, company, phone number, website, plan interest, message content and related correspondence.

Where permitted by your cookie and analytics choices, our public website uses the Google Analytics tag to measure website use. When enabled, the tag may send Google information such as the page URL, referral information, IP address, browser and device details, cookie or online identifiers, and information associated with your visit. Google may process information received from sites and apps that use its services as explained in Google’s partner-sites disclosure.

Account and platform information

When an authorized customer or team member uses the platform, we may process account and organization details, user roles, configuration choices, campaign settings, integration details, support requests and billing or service-administration information needed to provide the service.

Campaign and attribution information

Depending on the customer’s configuration and the tracking method used, TrackNova may process:

• Click, session, campaign, offer, publisher, and traffic-source identifiers.
• Third-party ad identifiers and campaign parameters—specifically Google Click Identifiers (gclid, gbraid, wbraid) and standard UTM parameters—passed through tracking URLs solely for campaign measurement, fraud detection, and conversion validation.
• Conversion events, postback values, timestamps, and attribution outcomes.
• Referrer, landing-page, and routing parameters supplied by an authorized customer.
• IP address, user-agent string, browser/device signals, and coarse geographic location derived from standard HTTP request headers.
• Traffic-quality signals, fraud-prevention telemetry, and click-discrepancy investigation data.

IP addresses, device and browser details, cookie identifiers, and advertising click identifiers can relate to an identifiable person and may be personal data under applicable law. Customers should not place passwords, payment details, government identifiers, or other sensitive personal information in tracking URLs or campaign parameters. TrackNova’s tracking service is designed for campaign measurement and traffic quality, not for collecting those sensitive details.

4. How we use information

We use information only for purposes connected to operating and protecting the service, including:

• Routing authorized campaign clicks to the customer-selected destination.
• Measuring clicks, conversions, postbacks and campaign performance.
• Producing reports, reconciliation records and attribution diagnostics.
• Detecting invalid traffic, fraud, abuse, spam, manipulation and unauthorized activity.
• Providing customer support, troubleshooting integrations and communicating service information.
• Maintaining availability, reliability, auditability and security.
• Meeting contractual, legal, accounting and regulatory obligations.

5. Data protection and GDPR

TrackNova respects applicable data-protection requirements, including the General Data Protection Regulation (GDPR) where it applies to processing involving people in the European Economic Area (EEA) or the United Kingdom. Our approach is based on data minimization, purpose limitation, access controls, appropriate retention and support for applicable data-subject rights.

Where data protection law requires a lawful basis, the basis depends on the context. It may include performance of a contract, compliance with a legal obligation, legitimate interests such as service security and fraud prevention, or consent where consent is required.

For customer-directed campaign processing, TrackNova processes data under the customer’s documented instructions and applicable service agreement. Customers are responsible for determining the appropriate lawful basis for their campaign and for honoring the rights and choices of people whose data they provide to TrackNova.

6. Cookies and similar technologies

Our public website offers an on-page choice to allow or reject optional Google Analytics. The Google Analytics tag loads only after you allow analytics and may then use first-party cookies, including _ga, to distinguish browsers and sessions. Your choice is stored in your browser for up to 180 days. You can change it at any time using the “Cookie settings” link on the page or clear the saved choice through your browser’s site-data settings. Rejecting analytics prevents the tag from loading on our website.

TrackNova’s click-routing service may set a random browser identifier in a cookie named uid to support attribution and measurement. The production configuration sets this cookie for up to 300 days and scopes it to .tracknova.in. Some integrations use server-to-server postbacks and may not require a browser cookie.

Availability and use can vary based on browser settings, campaign configuration, device controls and applicable privacy requirements. You can manage cookies through your browser or device settings. Disabling cookies or similar technologies may affect attribution or the operation of some campaign features.

The advertiser, publisher or other customer responsible for a campaign must determine and obtain any consent required before using TrackNova tracking cookies and provide any additional notice required for its website, application or audience.

6A. Opt-out mechanisms and state privacy laws (CCPA, CPRA, VCDPA, CPA)

Depending on applicable law and our role in the processing, you may have choices or rights relating to personal information used for campaign measurement. For campaign data, the advertiser or other customer usually decides how those choices apply; TrackNova will support or route requests as required by law and our agreement with that customer.

Browser signals and processing choices

• GPC and Do Not Track: TrackNova’s website and click-routing code do not currently detect Global Privacy Control (GPC) or Do Not Track browser signals or automatically change processing in response to them. You may contact us directly about a privacy choice or request.
• Customer-directed campaign data: TrackNova processes campaign information on customer instructions. Our role under U.S. state privacy laws depends on the relevant processing and customer agreement. We do not sell personal information.

Industry Opt-Out Channels

These independent tools may let you manage choices with participating advertising companies. They do not automatically disable TrackNova’s campaign measurement cookie or submit a privacy request to the customer that configured a campaign:

• Digital Advertising Alliance (DAA): https://optout.aboutads.info
• Network Advertising Initiative (NAI): https://optout.networkadvertising.org
• European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu

Direct Tracker Opt-Out

Users who wish to limit TrackNova measurement cookies may block or delete cookies for TrackNova in their browser settings. To submit a direct privacy or opt-out request, email contact@tracknova.in with the subject line "TrackNova Measurement Opt-Out".

7. Sharing and service providers

We may make information available to authorized customers and partners, or to service providers that help us provide hosting, infrastructure, storage, analytics, communication, monitoring, security and support. Those providers may process information only to perform services for us or as otherwise permitted by an applicable agreement.

At a customer’s direction, TrackNova may route or transmit campaign information—including click identifiers, conversion events and related attribution data—to an advertising or measurement provider selected by that customer when the campaign destination or a compatible integration is configured to do so. This may include Google Ads or another third-party ad measurement service. The customer is responsible for ensuring that the information was collected and may be shared for that purpose, providing required disclosures, obtaining consent where required by law, and complying with the provider’s policies and applicable agreements.

Where a customer uses Google Ads customer-data uploads or enhanced-conversion features in connection with a campaign, the customer must not submit information known to relate to individuals under 13, information collected from a site or app directed to children under 13, or conversion information associated with Google-defined sensitive categories. The customer must ensure that any information submitted is eligible under Google’s customer data policies and was collected and shared with any disclosures, consents and agreements required by law and those policies.

We may disclose information when required by law, legal process or a valid governmental request; to investigate suspected fraud, abuse or security incidents; to protect the rights, safety and integrity of TrackNova, our customers or users; or in connection with a merger, financing, reorganization, sale of assets or similar corporate transaction.

We do not sell personal information. We may use aggregated or de-identified information for service reliability, security, analytics and product improvement where it cannot reasonably be used to identify an individual.

8. Data ownership and third-party destinations

Customers retain their rights in the campaign information they provide to TrackNova, subject to the applicable customer agreement. TrackNova provides the technical systems used to route and measure campaigns; it does not become the owner of an advertiser’s offer, creative, website or application.

A TrackNova link may send a visitor to a destination selected by an authorized customer. Once a visitor leaves TrackNova, the destination operator’s terms, privacy policy, cookies and data practices apply. Customers must ensure that their destinations, disclosures and tracking instructions are accurate and lawful.

9. Retention and deletion

Raw click-routing event records stored for event-level measurement, including IP addresses and user-agent strings, are retained for diagnostics, security, attribution and invalid traffic (IVT) scoring for up to 365 days. After that period, they are deleted or aggregated into reporting metrics. Aggregated campaign performance metrics and billing or reconciliation records are retained for up to 24 months, unless a longer period is required by statutory accounting obligations or other applicable law.

For campaign data, customer instructions and the applicable agreement may specify additional requirements, subject to applicable law. Copies in backups or records retained for security, audit or legal compliance may not be removed from active systems at the same time and are handled under the applicable retention process.

Customers may contact us about a data export, deletion request or retention instruction. We may need to coordinate with the customer that configured the campaign because that customer may control the relevant data and legal response.

10. Security and incident response

We use administrative, technical and organizational safeguards designed to protect information against unauthorized access, alteration, disclosure or destruction. These safeguards include access controls, operational monitoring, secure service configuration, restricted administrative access and processes for investigating security events.

No internet transmission or storage system can be guaranteed completely secure. If we identify an incident affecting customer-controlled data, we will handle notification and cooperation according to the applicable agreement and legal requirements.

11. International processing

TrackNova and its service providers may process information in locations where we or they operate. Where applicable law restricts an international transfer, we use an appropriate lawful mechanism or safeguard and work with customers on the information needed to document that transfer.

12. Your privacy rights and choices

Depending on your location and the role of TrackNova in the relevant processing, you may have rights to request access, correction, deletion, restriction, objection, portability or withdrawal of consent. You may also have the right to complain to a data protection authority.

For campaign data, requests are often best handled first by the advertiser, publisher, agency or other customer that collected the information. You may also contact TrackNova and we will route or support the request as required by law and our agreement with the relevant customer.

India grievance redressal: Where the Digital Personal Data Protection Act, 2023 applies to our processing, individuals may contact our designated Grievance Officer through the grievance-redressal mechanism maintained under Section 8(10) of the Act. For campaign data processed on a customer’s behalf, we may refer the request to that customer and assist as required by our agreement and applicable law. Address correspondence to Attn: Grievance Officer, Averionyx Systems LLP, at contact@tracknova.in, or send it to our registered office: G2, 25 BPTP PARK LANDS, G BLOCK, SECTOR 89, Kheri Kalan, Faridabad - 121002, Haryana, India.

13. Protection of children and minors

TrackNova is a business-to-business performance marketing platform and is not directed to, marketed to, or intended for use by children. TrackNova does not request a person’s age or date of birth in its click-routing fields. Customers are responsible for the data and campaign instructions they provide and must not use TrackNova to target children or minors, or to process children’s personal data, where doing so is prohibited by applicable law or an advertising platform’s policies.

• Google Ads data restrictions: Customers must not upload to Google Ads customer-data features information they know relates to individuals under 13, information collected from a site or app directed to children under 13, or conversion information relating to Google-defined sensitive categories. Google’s restrictions apply to the relevant Google Ads customer-data and measurement features.
• Teen audiences and children’s data: Google prohibits personalized advertising to users under 18 in its personalized advertising policies. Where India’s Digital Personal Data Protection Act, 2023 applies, a child is an individual under 18; the Act’s child-data provisions include restrictions on tracking or behavioural monitoring of children and targeted advertising directed at children, subject to applicable commencement provisions and exemptions. A parent’s consent does not permit processing that the law otherwise prohibits.
• Unexpected child data: If a customer believes that a child’s personal data has been submitted to TrackNova, the customer should notify us promptly and provide the information needed to identify the affected records. We will take appropriate steps to restrict further processing and handle deletion or other action in accordance with the customer’s instructions, applicable law, and our retention and backup procedures.

14. Changes to this policy

We may update this Privacy Policy when our services, legal requirements or privacy practices change. The revised version will be published on this page with a new “Last updated” date. If a change is material, we may also provide notice through the platform or another appropriate communication channel.

15. Contact TrackNova

For privacy, compliance, data-protection or platform-abuse questions, contact:

Averionyx Systems LLP
Registered office: G2, 25 BPTP PARK LANDS, G BLOCK, SECTOR 89, Kheri Kalan, Faridabad - 121002, Haryana, India
Attn: Grievance Officer (India privacy grievances)
Email: contact@tracknova.in
Phone / WhatsApp: +91 9810796738
Website: https://tracknova.in